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CONSUMER BRANDS HOLDING COMPANY
OTCID: FCUL
Food Culture Inc.
Building a spirits platform.
In A few words
Premium spirits and ready-to-drink beverages. Flexible brands and formats. Controlled overhead.
Presented at EGC 95 — Aug 19, 2026
Who we are
Not a distillery, a platform!
Food Culture Inc. is a food and beverage company building an asset-light spirits platform. The Company owns or licenses beverage brands and packaging designs and works with qualified partners for recipe development and production. Its strategy is to build a flexible portfolio of premium spirits and ready-to-drink (RTD) beverages across multiple brands, labels and formats, while controlling overhead and avoiding substantial owned production infrastructure. The Company plans to expand products and distribution selectively based on demonstrated demand.
The model
How we work →
Own or license the brand. Partner for production.
Food Culture owns or licenses brands and packaging designs. Qualified partners support recipe development and production; new products use the same network.
01 — Own or license
Stadium 2026 Collector Series launched in Ontario in June 2026 — already on shelves, not a someday.
02 — partner
Made by LAUNCHPAD in Collingwood, Ontario — real production, not a projection.
03 — Scale
Lazuli is the exclusive Canadian vodka collaborator behind it.
WHY NOW
Overall spirits volumes declined in 2025 — the worst-performing major alcohol category tracked by IWSR. Some were down 3% by volume. But inside that overall number, specific segments moved in the opposite direction.
Sources: IWSR Preliminary 2025 Data (April 2026); Mintel Canada RTD Alcoholic Beverages Market Report 2026 (citing LCBO).
01
Tequila was among the spirits subcategories posting volume and value gains in 2025.
02
Ready-to-drink spirits were the only major alcohol category to grow in 2025 — up 2% by volume and 4% by value.
03
Canada was named among the strongest RTD growth markets globally, alongside South Africa and Japan.
04
In Ontario, RTD sales grew 9.5% while total alcohol volumes fell 3.9%. RTDs now account for 63% of all spirit-based product volumes sold in the province.
HOW PRODUCTS ARE CHOSEN
Premium products win for different reasons.
We will not outspend the majors. We will compete by matching each product's quality, positioning, format and identity to a specific consumer and occasion.
QUALITY
Formulation and product experience.
POSITIONING
A clear proposition and price point.
FORMAT
Standalone spirit or RTD matched to the occasion.
IDENTITY
Distinctive relevance where it adds value.
Where we are
How we work →
Stadium™: the first concept launch. Introduced in Ontario in June 2026 as an execution case study.
product
750ml premium vodka using a proprietary recipe
Launched in cooperation with Lazuli Vodka
production
LAUNCHPAD, Collingwood, Ontario
format
Limited-run collector series
market
Ontario launch; available to Canadian distributors
timing
Created for the 2026 international football tournament
WHERE WE ARE GOING
How we work →
The plan through fiscal 2027.
Add products and distribution without adding substantial owned production infrastructure.
This section contains forward-looking statements that are subject to risks and uncertainties. See Forward-Looking Statements.
BALANCE OF 2026
Apply and develop
Use the first launch to inform premium vodka, tequila and RTDs. Tailor brands, labels and formats to the consumer and channel.
FISCAL 2027
Scale selectively
Broaden Canadian and US distribution where demand is demonstrated. Add products and brands through the partner network.
LONGER HORIZON
Stay flexible
Expand into additional formats and higher-volume channels, without a separate production system for each product.
PEOPLE AND GOVERNANCE
LEADERSHIP
Ruben Yakubov — President, Chief Financial Officer and Company Secretary; Chairman of the Board
Ruben Yakubov earned a degree in economics from the Kazakh Institute of Chemical Technology in Shymkent, Kazakhstan, in 1994. He has extensive experience as an economist, financial advisor and corporate director across a range of business and financial sectors. Mr. Yakubov previously served for 15 years as a director of Kazstroyservice ("KSS"), a Kazakhstan-based company specializing in the delivery of major construction and infrastructure projects for the oil and gas industry. He now serves as a director of FCUL, where his financial expertise, leadership experience and background in overseeing complex business operations support the company's governance and strategic development as a public company.
BOARD OF DIRECTORS
Food Culture Inc.'s sole director, Ruben Yakubov, serves as Chairman of the Board. Mr. Yakubov also serves as the Company's President, Chief Financial Officer and Corporate Secretary.
TEAM
Food Culture Inc. operates an asset-light business model. The Company is supported by a small team of experienced consultants providing expertise in marketing, distribution, production and brand development, and works with third-party partners to support its production and distribution activities.
Investor Relations
Ruben Yakubov, President
ir@foodcultureinc.com
+1 416 565 5467
Disclosure
Company disclosure, financial reports and share information are available on the Company's OTC Markets profile.
otcmarkets.com/stock/FCUL